The development of mobile games has become much more innovative with an introduction of new technologies like AR, VR, AI, etc. The Android game app development companies are obsessed with developing Android games, and even stats indicate that the predominant category of Android app downloads from Google play store is mobile games. This has created a fierce competition in the Android games market.Add paragraph text here.
Apart from the fierce competition, there are many other challenges that an Android game development company needs to overcome. One needs to be well prepared before stating off to face these challenges for creating an Android mobile game. Check them out head on to plan strategically for the development process.
#1: Check if your gaming app idea is the right fit for the Android market
#2: Identify the optimal monetisation sources
Monetization is needed for accessing talent and infrastructure to develop high-quality Android game app. Several different options are available for monetising mobile games. Analyse the market to have a clear idea about the forms of monetisation that will work best for your Android game based on your target market and revenue goals. In case you are developing Indie games with zero budget the freemium model may work best for you. This can be achieved by using free or inexpensive prototyping tools like GameSalad and the clever use of gamification to trigger purchases. You can also weigh the pros and cons of using paid subscription, advertising, or through in-app purchases. For example, you may find advertising easy but it can affect the user experience while paid games may have limited downloads due to the restrictions to entry.
#3: Set out with a good theme and storyline
By a good theme and storyline, we mean the dynamics of the game that can keep the players engaged. It is really difficult to find a new theme as you will find that most of the themes like racing, war, fantasy, etc. have already been covered in hundreds of existing Android games. Creating a credible, captivating, and original story is thus a not a cake walk all in all. The story should be such that it not only engages the users but also retains them in a way that if they forget about your app, something should remind them of going back to it. It also ought to be unique with internal logic and suitable history and characters with background music and sounds that have an immersive effect.
#4: Stay away from feature creep
Feature creep refers to the situation when the game is saturated with ideas and features leading to a deviation in focus from the core offering and target market. This can be avoided by launching the mobile game in phases and using insights of user behaviour at each stage to guide your future decisions about features and improvements. Just keep in mind that while improvising (adding or removing features), the core essence of the game should not be lost while still keeping the gaming app user-friendly.
#5: Plan out your Android mobile game development team
An Android game app development company will work by the coordination of a team of app professionals including Android programmers, design expert, app marketing expert, among others. The more the complexity of the game, the more is the number of professional ‘programmers’ that will be needed. An all-purpose design expert ensures that the aesthetics of the game is well defined while an app marketing expert can provide consultation regarding the profitability of your project.
#6: Make the Android game as user-friendly as possible
Making your game user-friendly, i.e., making them easy (with clear rules and dynamics) and simple to understand while having all latest technology features is another major challenge for Android game app developers. You need to make your app intuitive and avoid the need for any long tutorial for being able to play it. You can widen your potential user base by increasing the number of languages in which the Android game is available. Also, the language used should be simple and understandable rather than slang, riddled, or having wrong words. To test the user-friendliness of your gaming app, you can approach people unrelated to the project and industry but are similar to the real users.
#7: Plan to secure users for your gaming app
Though you may develop a high-quality game with very attractive features and storyline, it cannot make money if there are no users. So, you need to secure users constantly to ensure momentum in your earnings. Thus, it is important to do the right branding, marketing, and promotion of the Android game app. This may also involve investment and a good marketing budget. You can acquire reviews in top publications and blogs along with ads on social media and websites to gain gamers quickly. Use both traditional (press release) and digital media (blogs, etc.) to make your game known to the public in all possible ways.
#8: Develop a strategy for user retention
In order to engage and retain players, you need to understand their reasons for exit. Most common reasons include an intricate interface, bugs, monotony od story, lack of gamification, better alternatives etc. Thus, a strategy needs to be outlined beforehand for constantly updating the game with innovative levels, characters, design elements etc. User feedback and reviews can also guide you in eliminating bugs and implementing novel ideas.
#9: Position your game in the stores
App Store Optimization (ASO) plays an important role in optimising the title and description of the game so that it is easily visible in the Google app store searches. Also, app indexing in Google allows the game app’s content to appear in Chrome search results on mobile devices.
Conclusion
As an Android mobile game developer, you need to have good knowledge of your target market and use a focused approach to development for overcoming the challenges you may face in the process. These challenges may not seem very complicated but in reality, overcoming each one of them takes a great deal of time and effort of the professionals involved in the process but pays off highly if done well.
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